Several weeks ago, Tom Tom Australia revised its RRP prices of its 3 car navigation solutions:

Tom Tom One - Third Edition
Previous RRP: $399.00
New RRP: $299.00

Tom Tom One - XL
Previous RRP: $499.00
New RRP: $399.00

Tom Tom GO 720
Previous RRP: $699.00
New RRP: $599.00

Positioning the One - Third Edition at a sub $300 price point is likely to attract a new target audience to Tom Tom's already successful One series, as it means that more families and individuals can afford a satellite navigation solution. While to repositioning of the One - XL & GO 720 will likely enable them to compete better with other vendor offerings.

Will other vendors follow suite with Tom Tom's markdown? Only time will tell!